The global market leader in portable lighting, Ledlenser, scales its Amazon advertising strategy with us across all EU5 marketplaces & achieves an Open Internet CPC ~7x lower than Amazon O&O inventory – with 59% of all clicks coming from just 17% of media spend.
LEDLENSER
Ledlenser is the global market leader in premium portable lighting solutions. The company combines German engineering expertise with state-of-the-art LED technology to develop flashlights, headlamps, work lights, and lanterns trusted by professionals and consumers worldwide.
Since March 2026, MOVESELL has been actively supporting the Ledlenser brand in the structured expansion of its Amazon Advertising strategy across all EU5 marketplaces.
The Challenge
Ledlenser is already well established internationally. So how do you unlock the full Amazon potential of a globally active brand across five EU marketplaces at once – including a channel as untapped as DSP?
The starting point for the collaboration was a media mix focused primarily on Germany, markets such as France with only limited support, and the need to balance ambitious growth targets with a limited budget.
The MOVESELL Solution
The solution was a systematic build-out of the Amazon advertising strategy across all EU5 marketplaces.
- Building a granular campaign structure with offensive and defensive setups, plus generic campaigns to grow market share
- Adding DSP and Open Internet display– previously absent from the media mix – for incremental reach beyond Amazon
- Building structured, localized media strategies in previously underserved markets such as France
- Data-driven steering of media spend via ROPT (Price AI, Market Share AI)
The Result
The full success of Ledlenser’s full-funnel approach is reflected in the campaign numbers:
- ~7x lower CPC in the Open Internet compared to Amazon O&O inventory.
- 59% of all clicks from just 17% of media spend.
- Structural activation of all EU5 marketplaces, including previously underserved markets.
- Ad Sales grew across every active account – from +28% (Vendor UK) and +45% (Vendor EU) to +54% (Seller UK) and +65% (Seller DE), year over year.
- ROAS improved in every account, +14% to +51% YoY – growth and efficiency at the same time. Vendor EU alone grew +45% in Ad Sales at −4% Ad Spend.
- Seller FR, activated entirely from scratch in September 2025, became the portfolio’s strongest growth driver within a year: +90% total revenue, a 5.6 TROAS, and +52% B2B growth.
- Improved conversion rates across all active marketplaces, plus more new-to-brand customers acquired.
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