ROPT Dashboards

Many different roles work together in modern e-commerce teams. Each brings its own focus, pursues different KPIs, and makes decisions on an individual basis. While some delve deep into advertising metrics, others deal with product availability, content quality, or profitability.

ROPT supports this diversity with a well-designed dashboard structure. It is specifically tailored to the different requirements and responsibilities within a team. This means that each role receives exactly the information that is relevant to their work—clearly structured, up-to-date, and ready to use.

ROPT assumes that an advertising manager needs different information than a key account manager or a content manager. That’s why ROPT doesn’t offer a single large reporting system, but rather a system of specialized dashboards, each tailored to the use case, role, and requirements:

ROPT provides concrete, visual, and configurable answers to all these questions—geared toward daily work, not just strategic evaluations. After all, different roles in an Amazon department also have different reporting requirements. Use ROPT to make data-driven decisions throughout your company.

ROPT offers more than just KPI overviews: each key figure is embedded in a clear context, linked to specific recommendations for action, and directly comparable across time periods, markets, and brands.
The focus is on two central pillars: sales and profitability.

ROPT not only shows you shipped revenue, but also provides other essential metrics for vendors, depending on the dashboard:

The ROPT Vendor 2.0 dashboard combines sell-in, sell-out, and forecast data—perfect for purchasing planning, inventory control, and tracking stock movements. In addition, the view of dealer data and the analysis of the NetPPM margin support negotiations and planning reliability.

ROPT offers marketing managers a comprehensive funnel perspective:

The ads dashboards (brand & ASIN level) offer granular insights into campaign performance—including funnel visualization and performance trends. This allows you to implement targeted optimization measures, justify budget shifts, and make successes visible in the long term.

Content teams in particular benefit from automated ROPT monitoring. With ROPT, all content can be stored in a structured manner and compared daily with the live content on Amazon.

In the event of deviations, the correct target content is automatically sent to Amazon Support. No ticket. No manual intervention. This feature not only saves a tremendous amount of time, but also actively protects your brand identity.

ROPT provides sales teams with data that Amazon itself often does not make available:

Deviations can be quickly identified in the retailer & buy box dashboard. The buy box distribution among individual suppliers is visualized. Ideal for sales teams who need solid arguments when dealing with trading partners.

Here’s how the various ROPT dashboards can be used in your team: