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OTTO Agency

Long-term Marketplace Success and growing sales on OTTO

Our Services for OTTO Market

We’re experienced in the following:


We support brands with their start on OTTO marketplace with our marketplace workshops. This includes a comparison with other important marketplaces.

Content Optimization

We support brands with our many years of experience in content optimization to improve the findability of their own products.


We analyze and evaluate the data quality and attractiveness of your product pages on the marketplaces and provide optimization tips. The result is more visitors, increasing sales and higher market shares.


With the help of our experienced partners in advertising, we advise on the selection and conception of suitable advertising measures and the development of individual advertising strategies.

Marketplace Consulting

We advise on the decision between OTTO Market API, third-party integrator or service provider and help to select a suitable partner. We provide cross-platform advice on selecting the right marketplaces.


We assist with the allocation of products to the various store and portal categories and advise creating the product attributes.

OTTO Marketplace – Constantly growing

The OTTO marketplace is one of the fastest growing marketplaces in Germany. There are currently more than 2,500 OTTO marketplace partners. More than 10 million active customers on can access over 7.8 million items.

Proven Roadmap for Marketplace Consulting

Our approach as an OTTO marketplace agency



Free initial consultation with our marketplace experts to determine the individual requirements and goals of your brand.



Through a free quick scan, we record your brand’s potential for the marketplaces.
We also identify the biggest
weak points.


Non-binding offer

Based on the information we gathered,
we will prepare an individual offer for you
by providing concrete all-inclusive prices for optimization, analysis,
or consulting.


Detailed Analysis

We refine our pre-analysis with the help of a special software and the many years of experience of our team.
The result: an objective and detailed potential analysis.


Marketplace Consulting

Together with our marketplace experts, we discuss concrete opportunities,
checklists, and strategies for your brand success.


Long-Term Partnership

We can support you in the long term
with your marketplace activities
– whether you manage SEO,
advertising, and analytics
in-house or with us.

Request OTTO Market & OTTO Advertising consultation

Free of charge & nonbinding consultation

Individual Offer?

Get a nonbinding and free consult from our experts!

Frequently Asked Questions

Questions for a Marketplace Agency

What’s an online marketplace?
An online marketplace is a digital marketplace on the Internet where various manufacturers and brands can sell their products. You can think of an online marketplace as a very large department store on the Internet.
What online marketplaces are there?

The best-known online marketplaces in Germany include Amazon, OTTO, Zalando, AboutYou and eBay. There are also many other marketplaces that focus on specific product categories.

How can I sell my products on an online marketplace?
To sell products on marketplaces, the merchant enters a contract with the online marketplace. Subsequently, the products can be posted with images and product information in self-service directly on the marketplace or through a third-party interface.
Which online marketplace should I choose?

It depends on the products your brand wants to sell on an online marketplace. There are marketplaces with a broad assortment (e.g. Amazon, OTTO) and marketplaces with a focus on specific product categories such as fashion (e.g. Zalando, AboutYou), technology (e.g. MediaMarkt) or sustainable products (e.g. Avocadostore).

What fees are there for selling on an online marketplace?
Selling on an online marketplace usually incurs fees. These vary from marketplace to marketplace and are often dependent on the product category or the number of products.

What’s marketplace consulting?

More and more online retailers are opening their digital marketplaces to new brands and manufacturers. The importance of marketplaces such as the OTTO marketplace, Zalando marketplace, AboutYou marketplace, MediaMarkt marketplace are steadily increasing. Choosing the right marketplace strategy is imperative for long-term success. Marketplace consulting & strategy includes the right positioning of your brand on different marketplaces considering an individual brand strategy. The choice of a marketplace tailored to your company (OTTO, Zalando, AboutYou, Amazon, Media Markt, and many more) is also part of our goal-oriented consulting. With the help of our analyses, we guarantee a comprehensive overview of the current brand presence and competition on the various marketplaces.

Other Marketplace Services

Besides OTTO, we can do much more!

Amazon Agency & Consulting

Long-term brand success on Amazon through sustainable marketplace strategy

AboutYou Marketplace Agency

Everything about sales and brand success on the fashion marketplace AboutYou

Zalando Marketplace Agency

Analysis, content, advertising, and strategy consulting for Zalando

Let’s talk about your brands success on OTTO.

We’re always ready for a challenge!