Agency for Amazon SEO & Content

Product optimisation for better performance & rankings

Calvin Klein Logo
Calvin Klein Logo
AS Creation

Leading Amazon Content Agency

Improve performance with top rankings
  • First class placements in the search results

  • Attractive and conversion-optimized product detail pages

  • Carefree upload via flat files

  • Targeted branding and brand identity on Amazon

  • Automized monitoring of your content quality

Product title
Keyword research
Bulletpoints
Varianten SEO
Description
Pictures & Videos
SEO Optimization
Analysis & Audit

We let our results speak for themselves:

We’ve been working successfully with MOVESELL for a while now regarding Amazon analyses, strategy, content, and campaigns.

Linda Göcke

Director E-Commerce Marketing

Roadmap for Seller, Vendor, and Hybrid

Our approach as an Amazon SEO Agency

1.

We analyze your brand

With the help of our in-house software ROPT, we determine the product quality score of your product pages. Through this, we can identify current strengths and weaknesses and can compare this to your brands competitors.

2.

We develop an individual strategy

In this phase, we prioritize the optimization of products based on the analysis. Together, we define a concrete roadmap and goals for the collaboration.

3.

We increase success and sales

Here we review the existing material and clarify the most important product details. After in-depth research, we optimize the predetermined content for top rankings on all European marketplaces!

Request Amazon Content Optimizations now!

Secure free & nonbinding consultation

Individual Offer?

Get a nonbinding and free consult from our experts!

We advise on the following fields

No more stress: Complex campaign structures & more sales

On average 70% more sales

Our advertising structures ensure growing revenues and improving profitability.

All ad formats

We optimize your advertising on Amazon in all formats. We secure market shares and sales growth for you!

Tools & Monitoring

With the help of our software ROPT we analyze and control your advertising KPIs and monitor the developments.

Our Expert Team for Amazon Content

Questions about our work?

Does MOVESELL have a direct link with Amazon?

Thanks to our expertise and the management of high advertising budgets, we are an exclusive Amazon Ads Agency Partner. On a weekly basis, we exchange valuable insights in a personal 1:1 conversation with Amazon about new features, strategies, and betas.

Is your work certified?

All our consultants and advertising managers are officially certified for amazon advertising and have finished all available trainings.

How do you make your decisions?

We are an official developer for amazon advertising API, which is why we have access to all available data. All campaign types for all European marketplaces can be analyzed efficiently in our dashboard (sponsored brands, sponsored products, sponsored brands video, sponsored display).

Do you consult brands Europe-wide?
We consult worldwide market leaders, D2C brands, medium-sized B2B businesses and start-ups. We can do big or small, local or global. Brands like Calvin Klein, Dunlop, PowerBar, VILSA, Oase, and Osann trust us.
Will we be advised individually?
During a cooperation with us, your team will have a permanent contact person. This consultant has a team of specialized marketing managers with whom he or she will make your brand on Amazon successful.
We show our Amazon expertise:

Listen to our podcast for insightful expert knowledge.

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A Sample of our Customers Opinions

Over 200 brands are happy with amazon content optimization

  • OetkerDigital Logo

    Together with MOVESELL we conducted a workshop on expert level in its entirety.

    Moritz Lüthke

    Digital Marketing Manager
  • Dunlop

    The Europe-wide Amazon market analyses from MOVESELL convinced us in terms of accuracy, complexity, and format.

    Torsten Bonacker

    Director E-Commerce Marketing
  • MOVESELL consults us on an extremely high-level regarding strategy and marketing on Amazon. Our sales grow continuously and our brand image on Amazon has improved significantly.

    Damian Kramer

    Managing Director
  • Oase

    We’ve been working successfully with MOVESELL for a while now regarding Amazon analyses, strategy, content, and campaigns.

    Linda Göcke

    Director E-Commerce Marketing
  • With MOVESELL we were able to improve our sales significantly in the past few years. We are very satisfied with their consulting, optimization, and software.

    Patrick Osann

    Managing Director
  • Hammer

    We especially value the extremely professional personal contact and consulting, the insightful expertise, and the short reaction time.

    David Gellert

    Digital Marketing Manager
  • Razer

    The exchange with MOVESELL was insightful and provided valuable insights in all topics surrounding Amazon.

    Markus Nüsse

    Online Retail Marketing Manager
  • Adference

    MOVESELL is one of the most experienced partners in the Amazon cosmos when it comes to Amazon Advertising.

    Florian Nottorf

    Managing Director
  • BidX

    The efficient optimization and control of ads on Amazon is essential. We are happy to be working together with MOVESELL to achieve the best possible results.

    Max Hofmann

    Geschäftsführer

Other MOVESELL Services on Amazon

Other than Amazon content optimization we’re experts in all fields regarding Amazon!

Full Service Agency

All-round cooperation for all amazon disciplines and long lasting brand success.

Workshops & Seminars

Insightful workshops from Amazon experts regarding all important topics concerning Amazon

Advertising Agency

Scalable campaigns, automized regulation, and profitable sales

A+ Content Agency

Expressive A+ content for individual product descriptions

Brand Store Agency

An individual brand store for a unique shopping experience of your brand

Flexible Combinations

Our services can be tailored and arranged according to your brands individual needs.

Kontakt & Angebot
Kontakt & Angebot
Kontakt & Angebot
Kontakt & Angebot

Hi!
Interested in working with us?

Contact us now for our Amazon services!

Amazon SEO optimization services in detail

SEO Audit

SEO audit is the term used to describe a series of analyses that often precede the support provided by an Amazon content agency. Automated analyses determine the SEO and content quality of your products on Amazon that are to be optimized. Through intelligent software, the Amazon SEO agency can determine the product quality score and thus offer targeted advice. For the agency’s experts, the SEO audit provides the basis for the consultation, as the selection of the most important products is made afterwards. The analyses are customized for each brand.

Also during the cooperation with an Amazon SEO agency such analyses often occur regularly in order to monitor the content quality. This way, changes to the product detail page by other sellers or vendors are directly detected. The Amazon SEO & Content agency can then initiate all necessary actions. For example, the product optimizations can be uploaded again.

Brand Store and A+ Content

Two disciplines that are also called content on Amazon are store content and A+ content. These differ from the traditional SEO optimizations that an agency creates for the algorithm. While product detail page optimizations primarily pay into rankings and placements on the search results page, Store as well as A+ Content are more user-driven. Store content is located in the brand store and usually consists of short copy texts that describe the product. A+ content is located on the product detail page and replaces the product description. Here it is possible to include design options in the form of columns or images in addition to simple continuous text.

These supplementary disciplines are usually also professionally covered by an Amazon SEO agency. Your brand can enforce its brand image uniformly across all channels and immerse customers in your world.

Through a coordinated and professional Amazon Brand Store you bind your Amazon customers to your brand. The branding is also noticeable for your company far beyond the Amazon marketplace. As an Amazon Brandstore agency, we can draw on years of experience to present your brand store in the best possible way.

Keyword Research

An extensive and detailed keyword research is the basis for content creation, in addition to specific search term analyses. An Amazon SEO content agency has mastered a procedure that identifies all the important search terms (keywords) for your brand and product. They use a variety of tools to do this. Both short-tail keywords and long-tail keywords emerge from an Amazon keyword research to get as many keyword combinations as possible. Short-tail keywords usually have larger search volumes, while long-tail keywords can describe the search behavior of Amazon customers in detail.

The keyword research for SEO and content differs from the keyword research for advertising: An Amazon SEO agency goes into much more detail to cover as many keyword combinations as possible. In advertising, it usually stays with the most important keywords to avoid escalating costs. The SEO content prepares the basis for the advertising.

Product Texts (SEO-Content)

The product detail page has several areas where an Amazon SEO and content optimization agency can make improvements. These include the product title, bullet points and product description. All have different relevance to the algorithm. While the product title is a particularly crucial factor for a content agency’s SEO optimization, only long-tail keywords count in the description at the bottom of the page. A competent Amazon SEO agency structures the optimizations in such a way that all important supplementary keywords are placed in the product description. The bullet points are the most visible parts of the text on the product page. There, in addition to optimization, an Amazon SEO agency must also pay attention to strong conversion in order to generate sales for your customers. The balance between top rankings and exciting, conversion-optimized texts is the art of a good Amazon content agency.

Product Graphics

To round off a full-service support for Amazon content, an Amazon SEO agency often supports with brand-specific product graphics. In addition to the optimization of content, these are also essential for the product detail page, as they convince of one’s brand. The visual appearance is a decisive factor for many customers on Amazon when it comes to choosing the right product. Through individually created product graphics, your corporate design can also be implemented on Amazon – an excellent agency also understands this as Amazon Content.

Product graphics appear both in the product images of the product detail page and in the A+ content or brand store. They can therefore be used for multiple purposes and offer Amazon customers a recurring image of your brand.

Variation SEO

Variation SEO on Amazon describes the efficient optimization of all variations of a product by an Amazon SEO agency. One speaks of a variation when a product is available on Amazon in different versions, for example sizes or colors. To optimize the product range manually usually costs an Amazon content agency a lot of time, because usually only small components change. Therefore, intelligent software solutions are often used that reliably exchange keywords. This way, even large assortments can be processed quickly and without much additional effort by an Amazon optimization agency

Variation SEO consistently covers various long-tail search queries of potential buyers so that the right item is always displayed. Customers do not have to search for the right product variation on their own.

Let’s Talk about your brands success on Amazon.

We’re always ready for a challenge!

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We are proud strategicpartner of Amazon Ads.

Amazon, Amazon Ads and associated logos are trademarks of Amazon.com, Inc. or its subsidiaries.
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