Agency for Amazon SEO & Content

SEO audit is the term used to describe a series of analyses that often precede the support provided by an Amazon content agency. Automated analyses determine the SEO and content quality of your products on Amazon that are to be optimized. Through intelligent software, the Amazon SEO agency can determine the product quality score and thus offer targeted advice. For the agency’s experts, the SEO audit provides the basis for the consultation, as the selection of the most important products is made afterwards. The analyses are customized for each brand.

Also during the cooperation with an Amazon SEO agency such analyses often occur regularly in order to monitor the content quality. This way, changes to the product detail page by other sellers or vendors are directly detected. The Amazon SEO & Content agency can then initiate all necessary actions. For example, the product optimizations can be uploaded again.

Two disciplines that are also called content on Amazon are store content and A+ content. These differ from the traditional SEO optimizations that an agency creates for the algorithm. While product detail page optimizations primarily pay into rankings and placements on the search results page, Store as well as A+ Content are more user-driven. Store content is located in the brand store and usually consists of short copy texts that describe the product. A+ content is located on the product detail page and replaces the product description. Here it is possible to include design options in the form of columns or images in addition to simple continuous text.

These supplementary disciplines are usually also professionally covered by an Amazon SEO agency. Your brand can enforce its brand image uniformly across all channels and immerse customers in your world.

Through a coordinated and professional Amazon Brand Store you bind your Amazon customers to your brand. The branding is also noticeable for your company far beyond the Amazon marketplace. As an Amazon Brandstore agency, we can draw on years of experience to present your brand store in the best possible way.

An extensive and detailed keyword research is the basis for content creation, in addition to specific search term analyses. An Amazon SEO content agency has mastered a procedure that identifies all the important search terms (keywords) for your brand and product. They use a variety of tools to do this. Both short-tail keywords and long-tail keywords emerge from an Amazon keyword research to get as many keyword combinations as possible. Short-tail keywords usually have larger search volumes, while long-tail keywords can describe the search behavior of Amazon customers in detail.

The keyword research for SEO and content differs from the keyword research for advertising: An Amazon SEO agency goes into much more detail to cover as many keyword combinations as possible. In advertising, it usually stays with the most important keywords to avoid escalating costs. The SEO content prepares the basis for the advertising.

The product detail page has several areas where an Amazon SEO and content optimization agency can make improvements. These include the product title, bullet points and product description. All have different relevance to the algorithm. While the product title is a particularly crucial factor for a content agency’s SEO optimization, only long-tail keywords count in the description at the bottom of the page. A competent Amazon SEO agency structures the optimizations in such a way that all important supplementary keywords are placed in the product description. The bullet points are the most visible parts of the text on the product page. There, in addition to optimization, an Amazon SEO agency must also pay attention to strong conversion in order to generate sales for your customers. The balance between top rankings and exciting, conversion-optimized texts is the art of a good Amazon content agency.

To round off a full-service support for Amazon content, an Amazon SEO agency often supports with brand-specific product graphics. In addition to the optimization of content, these are also essential for the product detail page, as they convince of one’s brand. The visual appearance is a decisive factor for many customers on Amazon when it comes to choosing the right product. Through individually created product graphics, your corporate design can also be implemented on Amazon – an excellent agency also understands this as Amazon Content.

Product graphics appear both in the product images of the product detail page and in the A+ content or brand store. They can therefore be used for multiple purposes and offer Amazon customers a recurring image of your brand.

Variation SEO on Amazon describes the efficient optimization of all variations of a product by an Amazon SEO agency. One speaks of a variation when a product is available on Amazon in different versions, for example sizes or colors. To optimize the product range manually usually costs an Amazon content agency a lot of time, because usually only small components change. Therefore, intelligent software solutions are often used that reliably exchange keywords. This way, even large assortments can be processed quickly and without much additional effort by an Amazon optimization agency

Variation SEO consistently covers various long-tail search queries of potential buyers so that the right item is always displayed. Customers do not have to search for the right product variation on their own.