Save time with ROPT

For many vendors and sellers, data analysis on Amazon is a real challenge: data sources are scattered, formats are inconsistent, and data is presented in a confusing manner.

If you want to get a real overview of performance, content quality, or retailer behavior, you have to click through various Amazon reports—or work Excel to the bone. And usually on a daily basis.

At MOVESELL, we know from our daily work in Amazon Vendor and Seller Central how much time manually evaluating accounts can take. That’s exactly why we developed ROPT: our Amazon analysis software brings together data that Amazon doesn’t provide – and does so on a daily basis, in a cleanly structured and visually accessible format.

Amazon provides a wide range of reports – but they are often difficult to find, not linked, and available in different file formats. Important metrics are usually displayed in different interfaces: Retail Analytics/Seller Central Reports, Advertising Console, Brand Analytics – and in some cases, reports are only available for a limited time.

As a result, many teams spend a significant portion of their week downloading, converting, and reconciling this data. It becomes particularly complex when multiple marketplaces, brands, or product ranges need to be monitored simultaneously.

Many customers report that they spend one to two hours a day just downloading and processing Amazon data—per brand or market.
With complex structures involving multiple brands, countries, or account types, the effort quickly adds up. This is not only inefficient, but also leads to avoidable errors, missed opportunities, and slow decision-making processes.

With ROPT, you get access to an integrated system that combines all relevant KPIs and content data in one interface – intelligently linked and selectable by brand, marketplace, ASIN, or product group.

ROPT logically links this data, detects anomalies, can warn you of problems, and thus not only saves you time, but also provides a sound basis for decision-making in terms of strategy, advertising, and product range management.

We asked our ROPT customers how much time they save with the tool. Here is a rough, realistic estimate based on their responses:

Even by conservative estimates, ROPT saves several hours per account per week. That means more time for strategy, campaigns, and growth. And above all: less Excel, less chaos, less stress.