On Amazon, optimization doesn’t end with your own products. If you want to sell successfully in the long term, you not only have to have your own content and Buybox rate under control, but also keep a close eye on your competitors.

• Which retailers sell my products?
• Who has the Buy Box for my products and when?
• Why am I suddenly losing visibility with a top seller?
• How well positioned are my competitors in terms of content?

This is exactly where ROPT comes in: with a sophisticated combination of retailer dashboard and content monitoring, you can not only monitor your own key figures, but also uncover competitor strategies. This comprehensive transparency enables data-based decisions – from operational optimization to strategic planning.

ROPT’s Retailer Dashboard provides a daily updated overview of all retailers selling your products – including Prime status, inventory, offered price, and Buy Box ownership. This information is particularly valuable because it can be used both to secure your own sales opportunities and to identify unwanted competitor activity.

And not just per brand or marketplace, but broken down to ASIN level. The Buy Box rate can be tracked and visualized for each individual product variant – a must for anyone who wants to actively manage their brand presence on Amazon.

It becomes really powerful when you overlay your own data with that of your competitors.

This allows you to:

In addition, the dashboard also offers ASIN Buy Box Performance: a timeline of Buy Box owners. This allows you to quickly identify trends, such as whether Amazon has deactivated a Buy Box or whether a third-party retailer is consistently offering your ASINs at better prices. This historical analysis gives you the opportunity not only to react to changes, but also to identify them early on.

With ROPT Content Monitoring, you can upload your own target content in a structured manner and monitor it daily. Not only is the content checked to ensure that it is displayed correctly live, but also that it is complete and brand-compliant.

What makes this feature special is that it is not limited to your own ASINs. You can also store ASIN lists from competitors in ROPT and analyze their content live. This gives you a complete picture of the competitive situation—both in terms of content and operational errors that could have a negative impact on the competition.

• How well is a competitor’s content structured?
• Are there differences between market A and market B?
• Which elements are missing, outdated, or deviating?
• Has the competition subsequently changed or removed important content?

Content comparison table: own ASIN vs. competitor ASIN

The combination of retailer data and content monitoring for competitors gives you a 360° perspective on your market. It’s not just about control, but about actively positioning yourself in the competitive landscape:

• Which brands do not use A+ content?
• Where are important images missing or is the title unstructured?
• Where do retailers win the Buy Box even though their content is inferior?
• Which competitors act inconsistently and change their content frequently?
• Are there parallels between Buy Box losses and weak content among competitors?

These insights are extremely valuable, especially when preparing for annual meetings, product range analyses, or price negotiations. They help you position your own strengths in a targeted manner, use competitors’ weaknesses to your advantage, and substantiate market behavior with facts. This not only increases your credibility in negotiations, but also provides you with better arguments internally when dealing with stakeholders.

Many different roles work together in modern e-commerce teams. Each brings its own focus, pursues different KPIs, and makes decisions on an individual basis. While some delve deep into advertising metrics, others deal with product availability, content quality, or profitability.

ROPT supports this diversity with a well-designed dashboard structure. It is specifically tailored to the different requirements and responsibilities within a team. This means that each role receives exactly the information that is relevant to their work—clearly structured, up-to-date, and ready to use.

ROPT assumes that an advertising manager needs different information than a key account manager or a content manager. That’s why ROPT doesn’t offer a single large reporting system, but rather a system of specialized dashboards, each tailored to the use case, role, and requirements:

Performance Marketing

Content Management

Sales & Key Accounts

Management & Strategy

ROPT provides concrete, visual, and configurable answers to all these questions—geared toward daily work, not just strategic evaluations. After all, different roles in an Amazon department also have different reporting requirements. Use ROPT to make data-driven decisions throughout your company.

ROPT offers more than just KPI overviews: each key figure is embedded in a clear context, linked to specific recommendations for action, and directly comparable across time periods, markets, and brands.
The focus is on two central pillars: sales and profitability.

ROPT not only shows you shipped revenue, but also provides other essential metrics for vendors, depending on the dashboard:

The ROPT Vendor 2.0 dashboard combines sell-in, sell-out, and forecast data—perfect for purchasing planning, inventory control, and tracking stock movements. In addition, the view of dealer data and the analysis of the NetPPM margin support negotiations and planning reliability.

ROPT offers marketing managers a comprehensive funnel perspective:

The ads dashboards (brand & ASIN level) offer granular insights into campaign performance—including funnel visualization and performance trends. This allows you to implement targeted optimization measures, justify budget shifts, and make successes visible in the long term.

Content teams in particular benefit from automated ROPT monitoring. With ROPT, all content can be stored in a structured manner and compared daily with the live content on Amazon.

In the event of deviations, the correct target content is automatically sent to Amazon Support. No ticket. No manual intervention. This feature not only saves a tremendous amount of time, but also actively protects your brand identity.

ROPT provides sales teams with data that Amazon itself often does not make available:

Deviations can be quickly identified in the retailer & buy box dashboard. The buy box distribution among individual suppliers is visualized. Ideal for sales teams who need solid arguments when dealing with trading partners.

Here’s how the various ROPT dashboards can be used in your team:

On Amazon, good content determines visibility, brand perception, and thus directly affects your own sales. But even if your content is perfect, that doesn’t mean it will stay that way: retailers, Amazon itself, or automated processes can change content. The result: incorrect or outdated titles, missing images, or incorrect bullet points—often unnoticed, especially with large portfolios. The result is a weakening of your brand identity on Amazon, and in the worst case, even less visibility and thus inevitably less sales.

ROPT solves this problem permanently and fully automatically. With a combination of targeted uploads, daily monitoring, and automatic restoration, ROPT offers a unique workflow for brands that want to keep their content under control at all times. At the heart of this is the Content Guard.

With Content Guard, brands can store their target content in ROPT once – including titles, bullet points, descriptions, images, category assignments, prices, and A+ content. This target content serves as a reference point for monitoring content on Amazon. All content is managed in a structured manner per ASIN and can be viewed centrally.

ROPT automatically checks this content daily and immediately detects:

• Whether content deviates from the target live
• When a deviation first occurred
• Which fields are affected (e.g., only a bullet point or entire A+ modules)

This results in seamless, daily monitoring of your product content – with drilldown to ASIN level and practical filters for brand, product group, marketplace, or problem type. You can see at a glance where there is room for optimization or where unwanted changes have been made.

If an Amazon content discrepancy is detected, ROPT Content Guard intervenes immediately:

ROPT automatically pushes the correctly stored target content to Amazon Support—without any manual intervention. This eliminates the manual effort required for titles, bullet points, descriptions, images, variants, or category adjustments.

This not only saves a tremendous amount of time, but also turns simple monitoring into active content control. You no longer need to worry about tickets, inquiries, or corrections—ROPT takes care of it for you.

All fields to be tracked are crawled and monitored daily. In the event of discrepancies, you will not only receive a notification, but the correct content will be submitted immediately and automatically for restoration.

The manual maintenance effort is enormous, especially for larger product portfolios or international setups. ROPT Content Guard takes the pressure off where it counts:

If you extrapolate this to an entire quarter or multiple brands, the full potential becomes clear: you gain several hours per week, reduce errors, and ensure that your products are always presented as you intended.

Amazon offers brands great visibility, but this comes with a challenge: maintaining product content is complex, error-prone, and often impossible to control in the long term.

Many companies struggle with outdated titles, incomplete bullet points, or inconsistent images—especially when they have large product ranges.

Anyone who maintains content manually knows that there is often no central location where target content can be maintained and controlled in a structured manner for each ASIN.
The result:

• Product pages deviate from the desired presentation, display outdated or incorrect content uploaded by other sellers.
• Changes appear late – or not at all.
• Images are missing, outdated, or not brand-compliant.
• With larger product ranges, many changes often go unnoticed quickly enough, and content maintenance quickly becomes a full-time job.

ROPT eliminates the need for manual tracking of content changes. Brands can centrally store their product content—text and images—as so-called target values. These target values form the reference for all ASINs and are automatically compared with the live content on Amazon.

Specifically, this means:

• Define titles, bullet points, product descriptions, and images.
  All important content elements can be maintained directly in the tool—including high-resolution images
• Direct upload to Amazon.
  The content is pushed directly to Amazon—quickly, reliably, and completely..
• Live tracking: Is the content really visible?
  ROPT automatically checks whether the uploaded content (including images) is actually visible on Amazon.
• Automated follow-up maintenance in case of deviations
  As soon as a deviation is detected, for example because an image has been removed or exceeded, ROPT automatically triggers the upload again.

ROPT Product Content Monitoring – Compare target values with live values

Product images are an often underestimated area. Incorrect or outdated images on Amazon not only affect the conversion rate, but also brand perception. In ROPT, images can not only be saved as target values, but also uploaded directly to the listing—including tracking whether they are displayed live.

This feature is crucial for speed and consistency, especially when changing product ranges, rebranding, or updating for the season.

Automate Amazon content – avoid errors – secure brand strength

For many vendors and sellers, data analysis on Amazon is a real challenge: data sources are scattered, formats are inconsistent, and data is presented in a confusing manner.

If you want to get a real overview of performance, content quality, or retailer behavior, you have to click through various Amazon reports—or work Excel to the bone. And usually on a daily basis.

At MOVESELL, we know from our daily work in Amazon Vendor and Seller Central how much time manually evaluating accounts can take. That’s exactly why we developed ROPT: our Amazon analysis software brings together data that Amazon doesn’t provide – and does so on a daily basis, in a cleanly structured and visually accessible format.

Amazon provides a wide range of reports – but they are often difficult to find, not linked, and available in different file formats. Important metrics are usually displayed in different interfaces: Retail Analytics/Seller Central Reports, Advertising Console, Brand Analytics – and in some cases, reports are only available for a limited time.

As a result, many teams spend a significant portion of their week downloading, converting, and reconciling this data. It becomes particularly complex when multiple marketplaces, brands, or product ranges need to be monitored simultaneously.

Many customers report that they spend one to two hours a day just downloading and processing Amazon data—per brand or market.
With complex structures involving multiple brands, countries, or account types, the effort quickly adds up. This is not only inefficient, but also leads to avoidable errors, missed opportunities, and slow decision-making processes.

With ROPT, you get access to an integrated system that combines all relevant KPIs and content data in one interface – intelligently linked and selectable by brand, marketplace, ASIN, or product group.

ROPT logically links this data, detects anomalies, can warn you of problems, and thus not only saves you time, but also provides a sound basis for decision-making in terms of strategy, advertising, and product range management.

We asked our ROPT customers how much time they save with the tool. Here is a rough, realistic estimate based on their responses:

Even by conservative estimates, ROPT saves several hours per account per week. That means more time for strategy, campaigns, and growth. And above all: less Excel, less chaos, less stress.

Are you still spending countless hours managing support cases and content issues on Amazon? Automate your content process in just three clicks with the new ROPT AI Content Suite – it creates, uploads, protects, and monitors your content automatically. Save valuable time every day while keeping your rankings stable and your product pages compelling.

Creating high-quality Amazon product content is becoming an increasing operational and financial challenge for brands and agencies. Product ranges are expanding, launch cycles are getting shorter, and markets are becoming more international – yet content processes often remain manual, slow, and costly. At the same time, content quality directly impacts click-through rate (CTR), conversion rate (CVR), and visibility.

That’s why we developed the ROPT AI Content Suite: a modular, scalable system that directly addresses these challenges. It enables automated, compliant, and high-performance creation, optimization, and management of Amazon content – all within the Content Guard.

Brands are under increasing pressure to deliver Amazon content not only in high quality, but also at scale and in multiple languages. Traditional processes quickly reach their limits – especially when managing large product assortments or frequently changing product information.

AI offers the potential to speed up and standardize text production. But of course, that alone isn’t enough.

The key is not just generating text—it’s aligning it perfectly with Amazon’s requirements, your product data, and your target audience.

That’s why ROPT combines multiple data sources to create AI-powered Amazon content. The optimization process doesn’t rely on templates but is driven by actual product data. Relevant guidelines—from health claims to style guides—can be integrated directly into the content creation workflow.

The system integrates in-depth keyword research, consideration of real product data, structuring, quality assurance, and compliant content delivery into an automated process. 

Despite the high degree of automation, the human factor remains a key component. We rely on a hybrid setup in which senior content managers accompany the process – strategically, conceptually, and in editing.

This ensures that texts are not only functional and formally correct, but also brand-compliant and stylistically high-quality.

Human quality assurance complements technical precision. The role of experts remains essential, particularly when it comes to maintaining brand tone, differentiation from competitors, and sales psychology. This ensures that responsibility for content remains clearly defined, even with large volumes.

Award-winnig: ROPT is Leader & Top Rated on OMR Reviews (Amazon Marketing Q2/2025)

Learn more about ROPT

Today, content for marketplaces must be thought of as much more than just good wording. It’s about data-based clustering, assortment logic, and internationally scalable processes. Content should not be viewed as an individual project, but as part of an overarching marketplace strategy.

Nevertheless, content creation is often one of the biggest time wasters in e-commerce teams. ROPT provides a remedy with its AI content solution.

The focus is on high-performance B+ content that specifically contributes to CTR, CVR, and SEO impact. This includes:

• Meaningful product titles with a clear focus on relevance and click-through rate
• Bullet points with genuine unique selling points instead of general phrases
• Structured backend keywords without redundancies
• SEO texts that not only contain keywords but also guide users in a targeted manner

The high-quality B+ content is ready in just a few days, coordinated with a senior content expert – including editing, strategy, and individual optimization. This saves you time and money and greatly accelerates your time to market.

The AI Content Suite is particularly interesting for companies with many products, a simpler setup, and categories that are subject to little regulation – such as stationery, fashion, home & living, DIY, toys, and pet supplies. For regulated industries such as beauty, supplements, or pharmaceuticals, we offer individual approval processes and expert support.

The biggest pain point when working with content on Amazon is usually the eternal Amazon problem: good content, images, and variants are created, but they don’t go online or are unintentionally changed after uploading.

The ROPT Content Guard covers the entire content funnel on Amazon. In addition to creating content, images, and variants, tasks such as uploading, monitoring, protection, and restoration are also automated, and updating your own content is greatly simplified.
Editing the image sequence and creating and editing existing variants is greatly simplified using drag-and-drop directly in the tool. This enables a true end-to-end solution for brands that want to not only manage their presence on Amazon, but also dominate and expand it.

The best part: as part of our managed service, we also take care of uploading, monitoring, and protecting your content, images, and variants directly via ROPT—for maximum visibility, high content protection, and minimal operational burden. We continuously monitor visibility, buy boxes, price deviations, and content changes—and automatically restore your original content.

Implementation is quick and does not require extensive IT integration – a particular advantage for brands that need to react quickly or want to reduce the burden on their internal resources.

For larger brands and extensive product ranges, creating Amazon content quickly becomes a bottleneck. AI content via ROPT offers scalability—technically, economically, and qualitatively.

In recent months, tens of thousands of articles for brands such as VAUDE and EMP have already been successfully implemented—quickly, securely, and efficiently.

Amazon AI Content Guard is particularly suitable for the following issues: