Amazon Agency for strong growth, profitability & systematic branding

An Amazon agency supports sellers, vendors or hybrid sellers in their sales on the Amazon marketplaces – in Germany or throughout Europe. In many cases, the product category or industry is secondary. The services of a broad-based Amazon agency include advice on brand growth and brand protection as well as the implementation of all marketing activities. Specialized agencies also offer comprehensive analyses that give brands better insights into their category.

Full-service agencies for Amazon cover not only the previously mentioned consulting and analysis, but also the competence areas of advertising, SEO & content, and workshops. Many agencies allow the modular composition of services according to the needs of their customers. SEO & content includes product optimization with regard to top rankings and conversion and the enhancement of product detail pages with appealing A+ content. An Amazon agency that understands SEO & content can combine a brand in an individual brand store, in which the end customers can immerse themselves. In the advertising area, an Amazon agency takes over strategic planning of the budget as well as the implementation of all advertising formats, such as Sponsored Products, Sponsored Brand and Sponsored Brand Video as well as Sponsored Display campaigns.

In addition to the marketing services already considered, many Amazon agencies pass on their extensive knowledge in individual seminars and workshops. These can range from account management to advertising and content on Amazon. With the help of various software, an Amazon agency works in a data-driven manner and manages to make well-founded decisions.

Many amazon agencies also offer regular transparent reporting, in which one’s own performance is presented. An Amazon agency can also support the internationalization of brands on the various Amazon marketplaces: The broad wealth of experience and the network of native speakers help in understanding the new markets and the operational implementation of Amazon PPC advertising and content optimization.

Amazon agencies perform elaborate work in SEO and SEA – they come close to the work of a classic advertising agency, but have a full focus on Amazon and other marketplaces. Their marketing improves the visibility of the products in the search results (SERP). This creates more attention for the product portfolio and ultimately leads to more sales. What appears to many customers as Amazon advertising, usually follows a sophisticated system of different advertising strategies. Agencies specialized in the Amazon marketplace, such as MOVESELL, know effective constructs for targeted and profitable advertising. This enables brands to achieve increasing sales and awareness on Amazon marketplaces.

As a seller, vendor or hybrid seller, these marketing tools are available on Amazon. In addition to the advertising described, there are also various measures for brands on Amazon in the area of SEO. Through consistent and precise optimization of product titles, bullet points and the description, signals can be sent to the A9 algorithm – organic rankings can improve through the work of an Amazon agency and lead to more visibility.

Arragements taken by an Amazon agency can also support the internationalization of brands. Here, the focus is again on marketing around SEO and SEA. The product detail pages and keywords must be precisely translated and adapted for the international market and strategies for consistent branding must be developed. The diverse Amazon marketplaces in Europe or the USA are similar, but due to cultural influences they cannot simply be regarded as the same.

Amazon agencies have a variety of different software and analysis options available that can evaluate the performance of a brand. This enables data-driven consulting from which both partners benefit. At the start of a collaboration, an Amazon agency often analyzes the brand’s account, the relevant product categories, and all competitors.

The service portfolio of many Amazon advertising agencies also includes individual analyses. These deal with the own brand and the status quo on Amazon or the market and the competition within a product category. In addition, there are advertising analyses for Amazon, in which the performance and the set-up are closely examined. Also analyses of the customer search behavior on Amazon are led by some Amazon agencies as a service.

The brand analysis gives, for example, insights into the keyword rankings, quality of reviews, prices, owners of the buy box or sales estimates. This identifies specific errors and potentials where the Amazon agency can start to improve performance.

Of course, an Amazon agency can perform these analyses for all international marketplaces in order to also support established and large companies with their sales on Amazon. The experts for Amazon Marketing classify the analysis results and prepare them in a concrete reporting. An Amazon agency also frequently uses such analyses to monitor the progress of brands. This provides brands with a transparent insight into the work.

Amazon marketing tools accompany the everyday life of many Amazon agencies in Germany. The wide range of software allows data-driven and objective decisions to be made. Through accurate analyses, an Amazon seller or vendor benefits from a reliable basis for decision-making. This makes consulting even more target-oriented.

The Amazon analytics software is built on state-of-the-art technology and has access to large amounts of data thanks to various interfaces. This marketplace data is analyzed by the tools and used by an Amazon agency for strategic consulting. In addition to sales, product, performance and advertising data, most Amazon marketing tools are also able to perform other analyses: For example, the quality of product detail pages and SEO content can be determined or reliable sales forecasts can be calculated based on historical data. This helps brands to plan inventory more accurately and thus to grow sales.

In many cases, an Amazon agency also uses marketing software for reporting. The collected data is visually prepared by the consultants in a report and often sent out on a monthly basis. This demonstrates the agency’s impact on Amazon marketing. The reporting of various tools also tracks the changes in content and reviews, so that the brands and experts of the agency can react immediately to unwanted changes through alerts. In this way, a brand protects itself against image damage and retains control at all times.

By the way: Amazon Marketing Tools can also be used internationally and thus promote the internationalization of a brand.

For sustainable success on Amazon, the development of know-how and processes within your company is essential. In in-depth Amazon seminars, experts transfer valuable knowledge from the everyday life of an Amazon agency. The seminars are usually adapted to individual brand needs and take place online. A good seminar for Amazon is not characterized by general marketing b’s but by concrete checklists and instructions that companies can apply immediately.

In addition to compact workshops that teach basics in all major Amazon areas from marketing to strategy and sales models, there are Amazon seminars on more specific areas. These include deep dives into the area of advertising with advertising strategies, campaign structuring for a better overview or the performance optimization of existing campaigns. Amazon seminars on other detailed areas cover, among other things, SEO & Content, in which the art of product optimization is taught – so that not only the algorithm ranks the pages well, but also customers buy reliably.

Amazon seminars create sustainable structures and train one’s own staff. The providers make the workshop material available after the event and enable all participants to immediately switch to implementation. Brands benefit from years of agency experience, expertise and best practices.