Amazon Consulting and Strategy

More success through a long-term Amazon strategy and advice from certified Amazon experts.

Amazon Beratung & Strategie

What is Amazon consulting and strategy?

The Amazon marketplace is the most important e-commerce driver in the world. Therefore, a strategic approach is absolutely necessary to be successful long term. Amazon consulting & strategy includes the right positioning of your brand on Amazon, the creation of an individual brand strategy, or even the choice of a sales model (Seller, Vendor, Hybrid or Brand Manager) on Amazon tailored to your company. Targeted consulting requires a comprehensive overview of the current brand presence and competition on Amazon. With the help of software and analyses, this overview can be guaranteed for your brand.

What makes us a strong partner for Amazon consulting?

Consult and Strategy for brand success on Amazon

Amazon Tools für Strategie & Beratung
Official Amazon-Partner

Our proven expertise and management of large advertising budgets make us an exclusive Amazon Ads Agency Partner. On a weekly basis, we have a one-to-one conversation with Amazon about new features, strategies and betas.

Consulting over 200 brands Europe-wide

From global market leaders to D2C brands, mid-sized B2B companies to upcoming start-ups: we can do big or small, local or global. Brands like Calvin Klein, Dunlop, PowerBar, VILSA, Oase and Osann trust us.

Own Amazon software ROPT

Our leading tool is a must-have for analytics, dashboards, SEO, content monitoring & reporting. Using cutting-edge technologies, we manage millions of data points every day for seller and vendor customers, as well as for brands that don’t actively sell on Amazon.

Amazon Consulting & Strategy Customers

Calvin Klein
Tommy Jeans

We’re especially good at…

Amazon consulting & strategy agency services

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Defining goals

More sales? Profitable advertising? New product launches? Watching prices and retailers? Protecting your brand?

Amazon Potentialanalyse

Potential Analysis

Screening for category benchmarks, competition, product detail pages, prices, reviews, and PPC advertising

Amazon Verkaufsmodelle

Sales Models

Seller Central vs. Vendor Central vs. hybrid vs. brand manager vs. broker – individual reviews by experts

Amazon Budgetplanung

Budget Planning

Sustainable and profitable growth due to well-founded budget planning and a detailed roadmap

Amazon Marketing & Tools

Marketing & Tools

How important are SEO, A+ content, brand stores, and coupons? How can ads be scaled and controlled efficiently? What can be automated through tools?

Amazon Beratung

Amazon Consulting

Complex questions regarding Vendor Central (contract, logistics, analytics) or recurring problems in Seller Central – we have a solution to every problem!

Amazon Marketing europaweit (EU)

Europewide Brand-Consultation

As an Amazon consulting agency we have yearlong experiences in consulting brands that are active on all European marketplaces.

A Sample of our Customers Opinions

Over 200 brands are happy with our full-service agency

  • OetkerDigital Logo

    Together with MOVESELL we conducted a workshop on expert level in its entirety.

    Moritz Lüthke

    Digital Marketing Manager
  • Dunlop

    The Europe-wide Amazon market analyses from MOVESELL convinced us in terms of accuracy, complexity, and format.

    Torsten Bonacker

    Director E-Commerce Marketing
  • MOVESELL consults us on an extremely high-level regarding strategy and marketing on Amazon. Our sales grow continuously and our brand image on Amazon has improved significantly.

    Damian Kramer

    Managing Director
  • Oase

    We’ve been working successfully with MOVESELL for a while now regarding Amazon analyses, strategy, content, and campaigns.

    Linda Göcke

    Director E-Commerce Marketing
  • With MOVESELL we were able to improve our sales significantly in the past few years. We are very satisfied with their consulting, optimization, and software.

    Patrick Osann

    Managing Director
  • Hammer

    We especially value the extremely professional personal contact and consulting, the insightful expertise, and the short reaction time.

    David Gellert

    Digital Marketing Manager
  • Razer

    The exchange with MOVESELL was insightful and provided valuable insights in all topics surrounding Amazon.

    Markus Nüsse

    Online Retail Marketing Manager
  • Adference

    MOVESELL is one of the most experienced partners in the Amazon cosmos when it comes to Amazon Advertising.

    Florian Nottorf

    Managing Director
  • BidX

    The efficient optimization and control of ads on Amazon is essential. We are happy to be working together with MOVESELL to achieve the best possible results.

    Max Hofmann

    Managing Director

This is how brands profit from our Amazon consults.

Proven Roadmap for Amazon Consulting & Strategy…

Our approach as Amazon Consulting & Strategy Agency

Phase 1 – Introductions

Free initial meeting to figure out your demands and goals.

Phase 2 – Pre-Analyse

Kostenfreier Quick-Scan zur Identifizierung der größten Potenzialbereiche und Probleme.

Phase 3 – Offer

Flat rates for analyses and optimizations or consulting on an hourly basis.

Phase 4 – Analysis

Analysis-software + consultant = objective and detailed potential analysis

Phase 5 – Consulting

We’ll discuss specific opportunities, checklists, roadmaps, and strategies.

Phase 6 – Partnership

Whether you manage SEO, advertising and analytics in-house or with us – we’re here for you!

Kontakt & Angebot
Kontakt & Angebot
Kontakt & Angebot
Kontakt & Angebot

Interested in working with us?

Contact us now for our Amazon services!

We can support with…

Amazon consulting and strategy services in detail

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Defining Goals

Defining the right goals for the Amazon marketplace is often not easy at all – in many cases it is about other complex goals besides sales improvement. As an Amazon consulting agency, we support you in selecting the most suitable Amazon goals. These might include more profitable advertising with a target ACoS, for example, or the introduction of new products. Other goals could be brand protection, for example if competitors advertise heavily on your own products.

Strategically, there are several things to consider when defining goals. Some goals do not get along with each other and therefore need to be prioritized. As Amazon strategy consultants, we make sure to select the best goals for your brand on Amazon to help you achieve long-term success.

Amazon Potenzialanalyse

Potential Analysis

In order to be able to pursue our work as an agency meaningfully and with secure knowledge, we create an Amazon potential analysis in advance of the cooperation. It forms the foundation for our work as an Amazon consulting agency. For the analysis category benchmarks are created, the competition including their prices and retailers are analyzed, and an overview of the product quality is created. In addition, reviews are analyzed and – if available – the current performance of PPC advertising.

The analysis is carried out, among other things, with the help of our specially developed Amazon software ROPT®. The Product Quality Score (PQS) is used to evaluate the product detail pages. The tool can also be used to make accurate performance forecasts based on the previous data. As Amazon consultants, we build our services on this data.

Amazon Verkaufsmodelle

Sales Models

There are two different sales models on Amazon: the seller model and the vendor model. Both variants can bring different advantages or disadvantages for your company. The decision for one of the two sales models is therefore one of the most important strategic decisions for your presence on Amazon.

As an Amazon consulting & strategy agency, we have several years of experience with different customers from the vendor and seller model. In consulting, we share our expertise with you to find an individual solution for you. Our consulting is based on a comprehensive analysis and the experience of our experts. It is possible that a mixture of both sales models is best for your brand on Amazon: the so-called seller-vendor-hybrid model.

Amazon Budgets

Budget Planning

Amazon strategy is strongly reflected in budget planning. With a too low budget most of the set goals can only be achieved with difficulty – With too much budget there’s a risk that the measures will become inefficient. For example, selecting appropriate advertising budgets for your advertising success is a key part of budget planning.

The defined budget is recorded in a detailed roadmap in which the individual items are precisely broken down. This ensures sustainable and profitable growth for your brand on Amazon. As an Amazon consulting agency, we constantly keep an eye on compliance with the set budgets and strategically adjust the budget if necessary.

Amazon Marketing & Tools

Marketing & Tools

In order to provide meaningful and sound Amazon advice, we base our strategy recommendations on data. Only through the use of data can the various areas on the Amazon marketplace such as advertising evaluations, brand store evaluations, or the quality of the product detail pages be evaluated by our Amazon experts.

We compile a large part of the required data with the in-house developed Amazon marketing tool ROPT®. The tool enables us to present accurate forecasts and progressions that go far beyond the possibilities offered by Amazon.

Intelligent tools also support your daily brand success on Amazon. For example, PPC bids are smartly adjusted to the current advertising situation. The automation enables efficient work as an Amazon strategy & consulting agency.

Seller & Vendor Beratung

Seller & Vendor Consultation

There are some specific questions that we as Amazon consultants get asked. Some of them are recurring, so we can present an answer right off the bat. Other questions are very specific and rare. However, through our several years of experience and diverse clients, we have an answer to most questions. And if not, our team of experts will always work out an individual and new solution for your problem or question. At Amazon, there are always new and unforeseen challenges that need to be solved.

Did you already know? Many terms and instructions can already be found in our blog and glossary! On most pages you can also find a FAQ, where the most frequently asked questions are answered collectively.

Other MOVESELL Services on Amazon

We offer our full-service agency products individually!

Advertising Agency

Scalable campaigns, automized regulation, and profitable sales

Content & SEO Agency

Amazon content, attractive product detail pages, and high product rankings

Workshops & Seminars

Insightful workshops from Amazon experts regarding all important topics concerning Amazon

Brand Store Agency

An individual brand store for a unique shopping experience of your brand

A+ Content Agency

Expressive A+ content for individual product descriptions

Flexible Combinations

Our services can be tailored and arranged according to your brands individual needs.

Let’s talk about your brands success on Amazon.

We’re always ready for a challenge!


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We are proud strategicpartner of Amazon Ads.

Amazon, Amazon Ads and associated logos are trademarks of, Inc. or its subsidiaries.
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