Amazon Consulting and Strategy

Defining the right goals for the Amazon marketplace is often not easy at all – in many cases it is about other complex goals besides sales improvement. As an Amazon consulting agency, we support you in selecting the most suitable Amazon goals. These might include more profitable advertising with a target ACoS, for example, or the introduction of new products. Other goals could be brand protection, for example if competitors advertise heavily on your own products.

Strategically, there are several things to consider when defining goals. Some goals do not get along with each other and therefore need to be prioritized. As Amazon strategy consultants, we make sure to select the best goals for your brand on Amazon to help you achieve long-term success.

In order to be able to pursue our work as an agency meaningfully and with secure knowledge, we create an Amazon potential analysis in advance of the cooperation. It forms the foundation for our work as an Amazon consulting agency. For the analysis category benchmarks are created, the competition including their prices and retailers are analyzed, and an overview of the product quality is created. In addition, reviews are analyzed and – if available – the current performance of PPC advertising.

The analysis is carried out, among other things, with the help of our specially developed Amazon software ROPT®. The Product Quality Score (PQS) is used to evaluate the product detail pages. The tool can also be used to make accurate performance forecasts based on the previous data. As Amazon consultants, we build our services on this data.

There are two different sales models on Amazon: the seller model and the vendor model. Both variants can bring different advantages or disadvantages for your company. The decision for one of the two sales models is therefore one of the most important strategic decisions for your presence on Amazon.

As an Amazon consulting & strategy agency, we have several years of experience with different customers from the vendor and seller model. In consulting, we share our expertise with you to find an individual solution for you. Our consulting is based on a comprehensive analysis and the experience of our experts. It is possible that a mixture of both sales models is best for your brand on Amazon: the so-called seller-vendor-hybrid model.

Amazon strategy is strongly reflected in budget planning. With a too low budget most of the set goals can only be achieved with difficulty – With too much budget there’s a risk that the measures will become inefficient. For example, selecting appropriate advertising budgets for your advertising success is a key part of budget planning.

The defined budget is recorded in a detailed roadmap in which the individual items are precisely broken down. This ensures sustainable and profitable growth for your brand on Amazon. As an Amazon consulting agency, we constantly keep an eye on compliance with the set budgets and strategically adjust the budget if necessary.

In order to provide meaningful and sound Amazon advice, we base our strategy recommendations on data. Only through the use of data can the various areas on the Amazon marketplace such as advertising evaluations, brand store evaluations, or the quality of the product detail pages be evaluated by our Amazon experts.

We compile a large part of the required data with the in-house developed Amazon marketing tool ROPT®. The tool enables us to present accurate forecasts and progressions that go far beyond the possibilities offered by Amazon.

Intelligent tools also support your daily brand success on Amazon. For example, PPC bids are smartly adjusted to the current advertising situation. The automation enables efficient work as an Amazon strategy & consulting agency.

There are some specific questions that we as Amazon consultants get asked. Some of them are recurring, so we can present an answer right off the bat. Other questions are very specific and rare. However, through our several years of experience and diverse clients, we have an answer to most questions. And if not, our team of experts will always work out an individual and new solution for your problem or question. At Amazon, there are always new and unforeseen challenges that need to be solved.

Did you already know? Many terms and instructions can already be found in our blog and glossary! On most pages you can also find a FAQ, where the most frequently asked questions are answered collectively.