Vendor Account Management
Vendors on Amazon have other options available to them than sellers. For vendors everything is controlled from the Vendor Central. The Amazon training provides an overview of all the basics for successfully operating the Vendor Central. This includes content management as well as product management. Over the years, we have been able to build up extensive expertise in vendor consulting, which we teach in this workshop.
Various reports generated by Amazon are available in the Vendor Central and need to be evaluated. In the Amazon seminar, we will provide you with concrete checklists to facilitate the evaluation. This also includes the brand analytics that Amazon makes available to vendors.
Seller Account Management
Amazon offers registered sellers a variety of options for managing their own account via the Seller Central. This includes the management of inventory as well as the maintenance of products or an overview of orders received. In our Amazon seminars on seller account management, we create all the necessary foundations for your brand to be successful on Amazon. This also includes controlling the Amazon FBA model (“Fullfilment by Amazon”).
In addition to product management, Amazon also provides various reports in the Seller Central. In our Amazon seminar, we pass on all the necessary knowledge to evaluate these reports. Based on the reports, you can then make strategic decisions for your brand on Amazon. Seller Central is also used for review management – our experts also provide training in this area.
Vendor Contract Consultation
During our work as an agency for amazon, we have accompanied various vendor negotiations. We pass on our many years of expertise to your brand in a customized seminar. We know realistic targets and negotiation margins from the negotiations of other successful vendors.
The basis for contract consulting is the data on the potential of your brand on Amazon. In the run-up to the Amazon seminar, we analyze your brand completely and in detail. To do this, we work with our specially developed Amazon Marketing Tool ROPT®. This creates a basis for negotiation, which can be used to discuss relevant benefits and fair penalties. Our experts can also assess the target definitions on the part of Amazon with their experience and based on the data.
Advertising Seminar
Amazon’s brand success is also largely influenced by advertising. The advertising console offers various options and formats through which your own products can be advertised. In our Amazon Advertising seminar, we advise you on how to develop the optimal SEA strategy for your brand. In the Amazon advertising training, we also provide instructions for structuring campaigns. We draw on years of experience with advertising accounts and budgets of various sizes.
In addition to strategy advice, the Amazon asvertising seminar also provides an overview of the available advertising formats on Amazon (Sponsored Products, Sponsored Brands and Sponsored Display). We’ll discuss how existing campaigns can be optimized retrospectively to improve the ACoS. The optimal use of advertising tools will also be covered.
Content Seminar
Visible products make brand success on Amazon possible. For this, the content that describes your products on Amazon must be SEO-optimized. Through the SEO and content Amazon seminar, you’ll learn how to create compelling content on Amazon and what best practices there are. Our team of experts has already successfully optimized countless products and will share this knowledge with your brand in the seminar.
As is often the case, the basis for successful SEO content is a structured analysis of your own content and the content of your competitors. With the help of our Amazon marketing tool ROPT® we determine the quality of your content on Amazon by means of a product quality score (PQS). This shows you which products are already sufficiently optimized and which products still have potential for optimization.
Strategy Seminar
In this seminar we’ll show you how to chosse the right Amazon strategy for your brand’s success on Amazon. We’ll give an overview of working strategies for other brands, so you can choose the right one for your brand. For the strategy selection, we’ll explain the relevance of a potential analysis and the performance of the competition. Our team of experts draws on many years of experience from various clients.
A roadmap is the basis of your strategy. We’ll help you to develop a strategy in our Amazon seminar. In addition, we advise your brand on the selection of the right marketing tools – our Amazon tool ROPT® determines tools suitable for your business model. We’ll also summarize the different sales models for you.
The workshop team: experts in their discipline
Every MOVESELL Amazon workshop is led by experienced experts in the discipline. Years of know-how and a wealth of experience characterize the training courses for Amazon Marketplace. Our consultants work with a large number of different customers from every industry. Thus we have an answer to almost all questions. The instructors of our Amazon trainings are industry-leading experts and are familiar with all developments.
This applies to the Amazon Content Seminar, the Amazon PPC Seminar and the Compact Seminar. In addition, our team also provides training in the use of Vendor Central and Seller Central. Especially for beginners on Amazon, the environment with its complexity is a challenge. In the Amazon Seller Central Workshop, we guide you through the most important functions. The same applies to the Amazon Vendor Central Workshop.
