The Global hearing-protection leader Alpine Hearing Protection grows its Amazon emerging markets with MOVESELL, achieving 42% more Ad Sales year over year – on just 23% more media spend.
ALPINE
Alpine Hearing Protection was founded in 1994 to raise awareness about hearing damage and pioneer reusable, filtered earplugs for the general public. What began as custom-made earplugs for professionals has grown into a leading international brand in premium hearing protection, active in more than 65 countries.
Alpine sells through its own D2C webshop, leading retail partners and major online marketplaces – plus a strong physical presence right where hearing protection is needed: at festivals, at sport events such as Formula 1, and in concert venues through its own vending machines.
MOVESELL has supported Alpine on Amazon since March 2026.
The Challenge
Alpine’s emerging Amazon markets already generated decent revenue but remained small compared with the brand’s core markets – leaving clear upside on the table. The internal team, however, lacked the bandwidth to fully develop these markets while also focusing on the core business.
MOVESELL was brought in specifically to accelerate the emerging markets, based on a jointly defined business case rather than a fixed budget.
The MOVESELL Solution
A full-funnel advertising engine was built for Alpine’s emerging-market portfolio – Sponsored Ads (SP, SB, SD) plus Amazon DSP:
- Rollout of one consistent campaign architecture across eight marketplaces, instead of market-by-market improvisation
- Introduction of Amazon DSP as a new channel in 2026, adding upper-funnel reach the account did not have before
- Opening of an additional marketplace from scratch, contributing to portfolio growth within its first partial year
- Structural bid and targeting work that lowered CPC by 10% while conversion rate held steady
The Result
The full success of the emerging-markets partnership is reflected in the numbers:
- Increase in Ad Sales of 42.3% year over year, on just 22.8% more ad spend.
- Improvement of ROAS to 5.77, up 15.9% from 4.98.
- ACoS improved to 17.3%, down 2.8 percentage points.
- Order volume up 38.3%, confirming genuine incremental demand rather than higher basket values.
- Total ordered revenue up 49.5%, while TACoS still came down to 9.72% (8.09% like-for-like, excluding the new DSP channel).
- Cost per click down 9.6%, with click-through rate up 27.2% – better-matched shoppers, not just more impressions.
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