Your advertising strategy for your brand on Amazon must always fit to your brand goals. This requires an Amazon advertising strategy that is individually tailored to your brand. As an Amazon PPC agency, we advise and develop the perfect approach to improve brand growth, brand construction, or trademark protection on Amazon. From years of experience, we know which approaches work best for many situations. Our in-depth experience is complemented with up-to-date advertising performance data from our in-house developed Amazon tool ROPT®. Based on this, our Amazon expert team of our PPC agency can develop a sustainable advertising strategy.

With the support of an Amazon advertising agency, you can reach your customers at every stage of the customers journey – for example, during research on the search results pages with top placements through Sponsored Products or Sponsored Brands campaigns.

The use of advertising tools automates your brand success on Amazon. Bids on top search terms are checked and corrected in real time to keep advertising costs low while maximizing revenue. This ensures the profitability of advertising campaigns. The use of advertising tools makes the work of our Amazon PPC agency more efficient and reliable.

In addition to constant monitoring by advertising tools, these are also used in advance in our strategy development and facilitate our work as an Amazon advertising agency. Our Amazon Marketing Tool ROPT® analyzes the entire product portfolio of your brand and provides accurate prognoses. Through the detailed potential analyses, our Amazon PPC agency can determine the perfect strategy along your business goals on Amazon. In addition, our tool supports the selection of products suitable for advertising (retail readiness) with the in-house developed product quality score (PQS). In many cases, advertising non-optimized products does not pay off in the long run.

Advertising for the right search terms is a particular challenge regarding Amazon advertising. Many advertising formats have a so-called keyword targeting, where the ads are played for certain keywords. Our team of Amazon PPC experts will find the most valuable keywords for your brand and product assortment. This extensive and detailed research captures both short-tail and long-tail keywords that accurately describe the search behavior of your Amazon customers. Unlike SEO keyword research, it is important in Amazon advertising to only promote the most relevant keywords. Otherwise, there’s a risk that the costs won’t be in proportion to the sales.

As an Amazon PPC agency, we have continued to improve the keyword research process over time. At this point, we are able to locate the best keywords by using various tools and strategies.

On Amazon, Sponsored Brands campaigns are the best way to associate your product with your brand’s features and USPs. With Sponsored Brands PPC advertising the brand logo and an individual headline can be seen in addition to the maximum of three advertised products. Our Amazon experts team develops a target group specific approach tailored for your brand. The Sponsored Brands campaigns appear before all other advertising formats and organic search results directly at the top of the search results page. This ensures the highest possible visibility for your Amazon customers.

As an Amazon PPC agency, we also offer the special Sponsored Brands Video format in addition to the classic Sponsored Brands format. Brands can add an individual product video to the ad, which plays immediately when the page is loaded – a special incentive for Amazon customers.

The Sponsored Products advertising format is also covered by us as an Amazon Advertising agency. With this ads format, the advertised products are displayed between the organic search results. The top placements of each search results page are reserved for Sponsored Products campaigns. This especially increases the visibility of your products on Amazon. Potential Amazon customers discover your product first. The ads are indistinguishable from the rest of the organic search results, except for a small note.

In addition to placement on the search results page, products advertised with Sponsored Products campaigns are also displayed on product detail pages. This allows your products to be placed right next to the competition. It also enables trademark protection when your own products are advertised on your own product detail page. Protecting your brand is a priority for us as an Amazon PPC agency.

The relatively new advertising format Sponsored Display is also implemented by our Amazon PPC agency for your brand. This feature is only available to registered sellers and vendors. The advantage over the other advertising formats on Amazon: The ads are also played out on external sites beyond the marketplace. There, the ads can be seen as banner ads. This allows you to reach a very large target group with your brand. However, the design options from Amazon are limited to an individual headline and the brand logo. The ads also appear within Amazon on the product detail pages under the buy box.

As an Amazon Advertising agency, we have already gathered experience with several customers in the field of Sponsored Display Ads.